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Service Design Tools

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tisdtpreviewtools-100723074230-phpapp02.pdf (342 KB)
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The brilliant Austrian based service designer Marc Stickdorn has uploaded a sneak preview of his most recent book "This Is Service Design Thinking". The book aims to provide a guide on what is still a very young discipline: service design. 

This is a great contribution and I look forward to read the rest of the content.

You can follow him on twitter @MrStickdorn

INNOVATION: Fresh Thinking for the Ideas Economy

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In 2010 The Economist is launching a marketplace for ideas focused in innovation, human potential and intelligent infrastructure called Ideas Economy. The first session by will take place in the Haas School of Business at the University of California on March 23 & 24 2010. The topic of the Berkeley chapter is Innovation: Fresh Thinking for the Ideas Economy and will be focused on the latest thinking on what makes innovation possible, how innovation is changing and why innovation matters today more than ever.

Among the outstanding panel there are incredible members of the business, governments, non-profits and the academic sectors such as the Dean of the Rotman School of Management Roger Martin, Jaqueline Novogratz from Acumen Fund, praised author and Harvard professor Clayton Christensen, Ed Catmull from Pixar & Disney Animation, David Kelley head of the Stanford Design School and founder of IDEO and more.

This event will be followed by two more sessions held in New York, Human Potential on the 14 & 15 of September and Intelligent Infrastructure on the 3rd & 4th of November.

To have a look at the event and speakers visit The Economist Ideas Economy site. 

Jocelyn Wyatt on Design Thinking for Social Innovation

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Design Thinking for Social Innovation.pdf (2.71 MB)
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In this paper from the Stanford Social Innovation Review Jocelyn Wyatt together with Tim Brown explore the new field that design thinking is currently facing: the social sector, in specific health care services.

Design Thinking: Creating the Conditions for Positive Impact

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In this video Valerie Casey, founder of The Designers Accord, explores three tools to create positive impact through design and change the path of the creative community top to bottom: design thinking, networking and responsibility.

Casey states that the role of designers is not longer conceived as designing objects but to create consequences instead. It is in this grey zone of consequences where the opportunity for designers to make a difference lies. The impact of the design process itself is intrinsically negative since the pure creation of objects generates waste and energy consumption. If we stretch our vision and contemplate not only the beginning of the cycle as our zone of control but the consumption of our designs (distribution/use/end of life) we then can apply a continuous stream of thinking throughout the design process and reduce the negative impact of design.

A very interesting point is that sustainability should not longer be considered as an added element of design but as an integral part of the process along with the human, technological, sustainable, organisational, business and brand factors. Casey defines sustainability as "the marriage between environmental and social impact".

Design for Social impact

In 2008 IDEO collaborated with The Rockefeller Foundation in the Accelerating Innovation for Development project. This exploration and the learnings on the social impact of the use of design to address social challenges resulted in the production of two books:

Design for Social Impact: A How-To Guide. It includes the nine design principles and modes of engagement developed by IDEO along with case studies. The second book Design for Social Impact: Workbook is a guide for design firms to get started in the social sector with help to define their focus, potential, steps to follow, etc.

These two books are a great source of inspiration and an open invitation to the reader to get involved in the initiative. Another great example of the potential of the design led social innovation.

Click here to download:
IDEO_RF_Guide.pdf (3.89 MB)
(download)

Click here to download:
IDEO_RF_Workbook.pdf (306 KB)
(download)